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Brokers and Landlords

Undercover Broker: How Newbie Agents Add Value

The average Manhattan apartment rental commission is about $2,000 per transaction.  Hard as it is to believe, that's a fairly efficient price.  The barrier to entry to become a licensed real estate agent is 75 hours, $400, and two...

Apartment Brokers and Head Hunters

A Manhattan apartment broker is a middle man.  However, despite all the sleazy stereotypes, many grounded in truth, the best middlemen add tremendous value. Sadly, mediocre brokers add little or no value, and a handful of bad brokers reach...

Undercover Broker: Farming for Customers and Commissions

This is the second edition of Undercover Broker, where we share interesting insights into the mysterious life and career track of a Manhattan apartment broker.  The first edition discussed the myths and truths of broker bait and switch tactics,...

Undercover Broker: Bait and Switch In Depth

As one of the founders of RentHop, I've made it a point to infiltrate the Manhattan apartment broker ranks, inspired by Nickel and Dimed (Barbara Ehrenreich). I spend a few days each month as an undercover broker, tackling the...

Equity Residential: American’s Choice for Apartment Living

RentHop extends a very special welcome to Equity Residential! They are an absolute top-of-the-line luxury property manager and owner of 13 buildings in the New York City Metro area! Equity Residential's New York City Portfolio Some of the more famous holdings...

Landlords of All Sizes List Apartments for Free

As many of you know, RentHop.com has been a free source of New York City apartments from the first day of our launch. We began as a collection of no-fee listings from some of the largest landlords in Manhattan....