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Brokers and Landlords

Why You Still Need a Broker in 2013

It's 2013: widespread use of the internet is well over 15 years old, and websites have largely replaced the need for human stock brokers and basic travel agents. Today, we can even order delivery or hail cabs with our...

Real Estate Brokers are Not Commodities

One of the most interesting discoveries we've made while creating and growing RentHop is that not all brokers are equal. We originally began with the premise that the Internet was turning real estate professionals into over-priced commodities, prepped for...

How Good Brokers Raise Their Consulting Rates

For those who do consulting work, a once counter-intuitive secret is now common knowledge: accepting a lower hourly rate often means having a more demanding, more obnoxiously clueless, and more frustrating client. The theory is that lower-paying clients don't...

Herald Towers Bucks the Winter Incentive Trend

Most landlords decide to add incentives to reduce their vacancy rates as we head into the Winter season. After all, most rational people try to avoid moving in the cold weather, around the holiday season. Even many brokers decide...

Landlords Experimenting with Incentive Reductions

Goldfarb announced today that starting next week, they will stop paying OPs (broker fees). Along with the Brodsky "1M free or 1M OP" policy and steady incentive reductions from Stonehenge, this latest news significantly reduces the no fee luxury...

Understanding Brokerage Commission Models

Every real estate brokerage wants to differentiate themselves from the competition. The heads of any firm will tout their unique dedication to excellent customer service, their high integrity and moral standards, their hard work ethics, and their innovative operations....