How Chivalrous Is Your New York Neighborhood?

Murray Hill receives more flower deliveries than any neighborhood in New York City

Here at RentHop we’re wondering how the next few months will unfold. We’ve all been busy this wedding season, attending ceremonies of friends and family, giving toasts and dancing with our loved ones. With engagement season just around the corner, we wanted to do some research to see patterns in the city’s love life. We got hold of some floral sales data from 1-800Flowers subsidiary: Florists.com, “a gifting company that was founded on two principles: affordability and reliability.” Our dataset goes back approximately two years, from August 2014 through July 2016. This does not include purchases made from other floral delivery services or local florists.

We found that your zip code and your partner’s zip code have a lot to do with the likelihood of sending or receiving flowers. We looked at how much people spend in each NYC zip code, at which months have the most overall purchases, and what the average price point for floral sales is. So, if you believe gift giving (and flower-giving in particular) is what love is made of, read on and we’ll dive into the data.

The Biggest Spenders

Which zip codes spent the most money over the last two years? If your romantic life leaves you wanting, the following list shows the zip codes that have spent the most on flowers in the last two years. 

With the exception of Staten Island, the biggest spenders came from relatively expected areas in Manhattan. But make no mistake, all five are known for being wealthy and established neighborhoods.

A Closer Look

If we look a little closer, we see that the average cost of each purchase gives us a different top five list. The neighborhoods who spent the most on average on each purchase are as follows:

So where did all these flowers go?

We also looked at where the flowers got sent. Over the last two years, these 5 Zip Codes were the recipients of the most flower deliveries from Florists.com:

1. Murray Hill (10016) received the most flowers of any zip code in the city, with a shipping total of $3,695 of sending flowers to this trendy and energetic neighborhood.
2. The Staten Island Zip Code 10314, representing Bulls Head, New Springville, Heartland Village comes in second for receiving the most flowers. They totaled $3,400 on flower deliveries.
3. Hell’s Kitchen (10019) received $3,350 in flowers.
4. Marine Park, Manhattan Beach, Bergen Beach (11234) received a total of  $3,235 in flower deliveries.
5. Midtown East (10022) received $3,195 in flower deliveries.

While those five neighborhoods got the most flowers total, the following on averaged received the priciest bouquets.

1. Flowers sent to East New York and Cypress Hills (11208) cost an average of $89.30
2. Flowers sent to Midtown (10103) cost an average of $81.60
3. Flowers sent to Hunts Point in the Bronx (10474) cost about $80.54
4. Flowers sent to Crown Heights (11213) averaged at $78 per delivery
5. Flowers sent to Eastchester, in the Bronx (10475) cost an average $76

Your Neighborhood does Matter

The Murray Hill neighborhood had the heaviest flowerage (flower flowage) of any neighborhood in the city. It has both sent and received the most flowers from Florists.com over the last two years. While we can’t predict this with 100% accuracy, if your sweetheart lives in Murray Hill, they are four times more likely to send flowers than the average zip code in New York.