{"id":11318,"date":"2019-11-12T12:52:13","date_gmt":"2019-11-12T17:52:13","guid":{"rendered":"https:\/\/www.renthop.com\/content-manager\/?p=11318"},"modified":"2023-07-22T11:36:41","modified_gmt":"2023-07-22T15:36:41","slug":"how-brokers-deliver-things-people-want-part-1","status":"publish","type":"post","link":"https:\/\/www.renthop.com\/blog\/how-brokers-deliver-things-people-want-part-1\/","title":{"rendered":"How Brokers Deliver Things People Want (Part 1)"},"content":{"rendered":"\r\n

As a follow up to yesterday’s classic Y Combinator advice on how not to die<\/a>, today we discuss the primary mantra from Paul Graham<\/a> and the other YC partners: Make Something People Want. How do we still make things people want in the real estate sphere?\u00a0<\/p>\r\n\r\n

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\u00a0<\/p>\r\n

Every YC participant<\/a> gets a Make Something People Want t-shirt at the start of the batch. In the old days, they gave a black “I Made Something People Wanted” shirt after an acquisition.<\/p>\r\n\r\n

How exactly do rental agents deliver a service that people want? First, it’s important to figure out your actual clients, and what must be done to close a rental deal. We dedicate part one of this series to client identification.<\/p>\r\n\r\n\r\n\r\n

Client #1: Landlords with good apartments<\/h2>\r\n\r\n\r\n\r\n

The rental ecosystem does not exist without landlords who have a vacancy to fill, asking for a reasonable price<\/p>\r\n\r\n\r\n\r\n

Client #2: Qualified renters intending to move<\/h2>\r\n\r\n\r\n\r\n

A qualified renter is anyone who intends to move soon and has a realistic budget for their living requirements.<\/p>\r\n\r\n

Not Clients (at least not yet)<\/h2>\r\n