{"id":11291,"date":"2019-11-11T13:36:01","date_gmt":"2019-11-11T18:36:01","guid":{"rendered":"https:\/\/www.renthop.com\/content-manager\/?p=11291"},"modified":"2023-07-22T11:36:41","modified_gmt":"2023-07-22T15:36:41","slug":"how-not-to-die-agents-and-brokers-edition","status":"publish","type":"post","link":"https:\/\/www.renthop.com\/blog\/how-not-to-die-agents-and-brokers-edition\/","title":{"rendered":"How Not to Die &#8211; Agents and Brokers Edition"},"content":{"rendered":"\r\n<p>The top voted article on Hacker News caught my attention today. It&#8217;s actually an old <a href=\"http:\/\/www.paulgraham.com\/die.html\">Paul Graham essay from well over 10 years ago<\/a>, but one that I used to read every few months during the early days of RentHop. Today, we&#8217;re going to go over ways not to die, specializing on agents and brokers.\u00a0<\/p>\r\n\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10401\" src=\"https:\/\/www.renthop.com\/content-manager\/wp-content\/uploads\/2019\/11\/image.png\" alt=\"\" width=\"575\" height=\"227\" \/><br \/>\u00a0<\/p>\r\n\r\n<p>Back then, Lawrence and I incorrectly assumed that <a href=\"https:\/\/www.renthop.com\/blog\/open-listing-crowd-sourcing\/\">open listings<\/a> and rental brokers were the problem. We didn&#8217;t understand the reasons for the inventory fragmentation, the importance of qualifying clients, and most critically the economics behind why open listings are one of the best solutions for matching solid tenants with great apartments.<\/p>\r\n\r\n\r\n\r\n<p>The biggest takeaway behind PG version of How Not to Die is to keep producing and keep doing what you know needs to be done, even when demoralizing events occur (and for startups, there is always an endless supply of bad news). Keep on typing! Keep on releasing features. You fail when you accept defeat and stop working &#8211; it is a self-fulfilling downward spiral.<\/p>\r\n<h2>How Not to Die in New York City<\/h2>\r\n\r\n\r\n\r\n<p>Fair enough, but what does that mean for a licensed real estate salesperson servicing open listing rental apartments in <a href=\"https:\/\/www.renthop.com\/apartments-for-rent\/new-york-ny\">New York City<\/a>? We are entering the cold <a href=\"https:\/\/www.renthop.com\/blog\/best-winter-season-rentals-in-manhattan-under-2550\/\">winter season<\/a>, when quality tenants are hard to find, landlords increasingly more desperate. But should an agent do?<\/p>\r\n\r\n\r\n\r\n<p>Keep on closing deals. Keep on responding to leads, and <a href=\"https:\/\/www.renthop.com\/agent-guide\/listing-freshness\">keep on reposting your listings<\/a>. Yes, winter is here. More and more leads will be duds, either kicking tires and ultimately staying put, or renters not looking to move for months. However, the only way to guarantee you won&#8217;t close any deals is not to reply. If you don&#8217;t respond, your competitors will.<\/p>\r\n<p><em>Editor&#8217;s Note: We updated this article to enhance readability.\u00a0<\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>The top voted article on Hacker News caught my attention today. It&#8217;s actually an old Paul Graham essay from well over 10 years ago, but one that I used to read every few months during the early days of RentHop. Today, we&#8217;re going to go over ways not to die, specializing on agents and brokers.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"yes","_lmt_disable":"no","footnotes":""},"categories":[269],"tags":[],"class_list":{"0":"post-11291","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brokers-and-landlords"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Not to Die - Agents and Brokers Edition - Real Estate Topics, Tips, and Guides<\/title>\n<meta name=\"description\" content=\"We&#039;re revisiting a popular topic of conversation: how not to die. We analyze this today through the agent&#039;s perspective.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.renthop.com\/blog\/how-not-to-die-agents-and-brokers-edition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Not to Die - Agents and Brokers Edition\" \/>\n<meta property=\"og:description\" content=\"We&#039;re revisiting a popular topic of conversation: how not to die. We analyze this today through the agent&#039;s perspective.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.renthop.com\/blog\/how-not-to-die-agents-and-brokers-edition\/\" \/>\n<meta property=\"og:site_name\" content=\"Real Estate Topics, Tips, and Guides\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/renthopapartments\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-11T18:36:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-22T15:36:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.renthop.com\/blog\/wp-content\/uploads\/2019\/11\/agentsandbrokersedition.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lee Lin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@renthop\" \/>\n<meta name=\"twitter:site\" content=\"@renthop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lee Lin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.renthop.com\/blog\/how-not-to-die-agents-and-brokers-edition\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.renthop.com\/blog\/how-not-to-die-agents-and-brokers-edition\/\"},\"author\":{\"name\":\"Lee Lin\",\"@id\":\"https:\/\/www.renthop.com\/blog\/#\/schema\/person\/5877a1d4b27a98e84d9840c6aea99af7\"},\"headline\":\"How Not to Die &#8211; Agents and Brokers Edition\",\"datePublished\":\"2019-11-11T18:36:01+00:00\",\"dateModified\":\"2023-07-22T15:36:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.renthop.com\/blog\/how-not-to-die-agents-and-brokers-edition\/\"},\"wordCount\":305,\"publisher\":{\"@id\":\"https:\/\/www.renthop.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.renthop.com\/blog\/how-not-to-die-agents-and-brokers-edition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.renthop.com\/blog\/wp-content\/uploads\/2019\/11\/agentsandbrokersedition.png\",\"articleSection\":[\"Brokers and Landlords\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.renthop.com\/blog\/how-not-to-die-agents-and-brokers-edition\/\",\"url\":\"https:\/\/www.renthop.com\/blog\/how-not-to-die-agents-and-brokers-edition\/\",\"name\":\"How Not to Die - Agents and Brokers Edition - Real Estate Topics, Tips, and Guides\",\"isPartOf\":{\"@id\":\"https:\/\/www.renthop.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.renthop.com\/blog\/how-not-to-die-agents-and-brokers-edition\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.renthop.com\/blog\/how-not-to-die-agents-and-brokers-edition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.renthop.com\/blog\/wp-content\/uploads\/2019\/11\/agentsandbrokersedition.png\",\"datePublished\":\"2019-11-11T18:36:01+00:00\",\"dateModified\":\"2023-07-22T15:36:41+00:00\",\"description\":\"We're revisiting a popular topic of conversation: how not to die. 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